Privacy Policy

Last updated: May 4, 2026

Advanced Body Foods ({{LEGAL_ENTITY_NAME}}, "we", "us") respects your privacy. This policy explains what we collect, why, and your rights over that data.

What we collect

• Order info: name, billing address, shipping address, email, phone, order history.
• Payment info: processed directly by our payment processor (Stripe / Shopify Payments). We do not store full card numbers.
• Account info: email and (if you create an account) a password hash.
• Communications: emails you send us, support tickets, newsletter subscriptions.
• Analytics: with your consent, we use Google Analytics 4 to understand how visitors use the site (pages viewed, time on page, scroll depth, clicks). We do not collect this without consent — see our cookie banner.
• Cookies: required cookies (cart, login session) and, only with consent, analytics cookies.

How we use it

• Fulfill and ship your orders
• Send order confirmations, shipping notifications, and customer service replies
• Send marketing emails — only if you opt in (you can unsubscribe at any time)
• Improve the site (with your consent)
• Comply with legal obligations (tax, fraud prevention)

Who we share with

We share data only with the service providers we need to run the business:

• Shopify — store platform, order management
• Stripe / Shopify Payments — payment processing
• USPS / UPS / FedEx — shipping carriers
• Google Analytics — site analytics, only with consent
• {{EMAIL_PROVIDER, e.g. Klaviyo}} — email marketing, only for opted-in subscribers

We do not sell your personal information to third parties.

Your rights

You have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Delete your data (subject to legal retention requirements like tax records)
• Opt out of marketing emails — every email has an unsubscribe link
• Withdraw consent for analytics — clear your browser cookies or set the consent banner to "Decline"

For California residents (CCPA): you have additional rights to know what data is collected and to request deletion. Email us to exercise these rights.

Data retention

We retain order records for 7 years to comply with U.S. tax law. Marketing data is retained until you unsubscribe. Analytics data is retained for 14 months in Google Analytics by default.

Children

Our site is not directed at children under 13. We do not knowingly collect data from children under 13. If you believe we have, email us and we will delete it.

Changes to this policy

We may update this policy. Material changes will be announced on this page with an updated "Last updated" date. Continued use after a change constitutes acceptance of the new policy.

Contact us

Email {{SUPPORT_EMAIL}} for any privacy-related question or to exercise your rights. Mailing address: {{BUSINESS_ADDRESS}}.